FUEL
Precision logging kills most diets — nobody weighs rice forever. So Motivaite's food log takes plain English: type "chicken wrap, packet of squares and a flat white", or press the mic and say it, and the AI estimates the calories and macros and moves on. Honest rough numbers every day beat perfect numbers twice.
On GLP-1 medication? Tell the coach and it prioritises protein and resistance training to protect muscle while you lose weight, in portions you can actually manage. It won't advise on your medication — that's for your prescriber.
Point your phone at any packet and it logs itself, using an open UK food database that covers supermarket own-label. Included in your plan — some apps moved this into a paid tier, and with one tier we have nowhere to move it to.
Most apps guess your calorie target once and never move it. Motivaite works out what you actually burn from what you ate and what the scale did, then adjusts — capped, floored, and only once there is enough data to mean something.
The week's meal plan turns into a single consolidated shopping list, grouped the way you actually walk the aisles, with quantities added up across the week — so you buy one bag of rice, not seven. Nobody else does this.
Tell us where you shop — Tesco, Aldi, Sainsbury's, whoever — and the whole 7-day plan is built from that one shop's shelves. No trekking round three supermarkets for one dinner. Matched to your target at a sustainable deficit, respecting your dietary preferences. Plan not landing? Regenerate the week in one tap.
On your phone, say the meal instead of typing it. The friction that kills food logs is exactly the friction we removed.
Craving a takeaway? Tell The Coach what you fancy — a proper curry, a real burger — and get a healthier homemade version with the takeaway comparison spelled out. Happy? One tap swaps it into that day's plan.
Everything you log flows into the 7am orders and the weekly check-in. The plan is the map; the log is the evidence; The Coach reads both.